On Thursday, GOP Senate candidate Lt. Gov. Mead Treadwell released an ad today, entitled “The True Alaskan Conservative.”

The theme of the commercial is that Treadwell is the true conservative who will fight the federal government for Alaska. It feels a little uninspired, say nothing of jumpy, but maybe I’m already inured to political ads. I liked his old ones better, when he hesitated and stuttered some, like a wise professor you want to drink tea with. This one feels a little like he’s been shoved in a suit and told to play a role. The message, however, might resonate with primary voters.

His spokesperson Tom Intorcio, tweeted that it was a TV ad, but it’s not. It’s a web ad.